Home Business Susanne Fagerström: From Åland’s TV Girl to Serial Entrepreneur

Susanne Fagerström: From Åland’s TV Girl to Serial Entrepreneur


By Sujany Baleswaran


Grabbing the microphone at just 19 years old, Susanne Fagerström became Åland’s TV Girl as she took on her local TV show, impressing the crowds and flourishing in the spotlight. There is nothing that Susanne hasn’t tried, from TV host, tour guide, teacher, real estate investor, coach, hypnotist, public speaker, and not to mention serial entrepreneur. Embarking into the world of coaching and mentoring, it’s clear that Susanne’s positivity and determination in life is the secret to her repeated success in her career of 40 years.


You entered the world of media and television at 19 years old and had the honour of being voted as Åland’s TV girl. Can you tell us more about your early career and how it has shaped who you are today?

First of all, when you are 19 years old and enter the world of media and television in your home city, of course, it has changed you somehow. The programs are still running after 35 years, which I could not imagine at 19 years old it was more of a fun thing to do. I can say that it was excellent training at that time. I have learned so much during the years as a host on television.


You were in the public spotlight at such a young age – how did you handle that pressure?

Actually, it was just fun because people around you just cheered me on and believed that I did a great job. Of course, there was some pressure during the TV recordings. It wasn’t easy to do it perfectly at first – it could be several takes. One thing I have learned for sure is that it doesn’t need to be perfect. People like it more when you do it more naturally with some mistakes because no one is perfect. So if you make some mistakes, they feel more alike and can resonate with you.

You’ve had multiple changes in your career – What sparked the decision to enter the world of education and public speaking?

Everyone has different human needs. In the beginning, you are looking for security, certainty, and belongings. The higher you go, the more you want to influence, with the competence you have and your personal development. It’s my responsibility to share my great work with the whole world. It’s my highest purpose to contribute to a better world. More people in the world get access to my knowledge when I am a public speaker.


What has been some of the highlights of your career? 

I must say that I have been working as an entrepreneur for 30 years, and during that time, I have started about 15 companies, and the highlights have been when the results affect not only me but also the whole society. For example, we established a new chain with brand new products that had been missing in our society.


Can you tell us more about your recent interest in mental training and hypnosis and has it had a positive impact on your business? 

All kind of personal development has a positive impact in your life.

Mental training is about improving one’s attitude, and mental skills help you perform your best by identifying limiting beliefs and embracing a healthier philosophy. Mental skills, just like physical skills, take repetition, practice, and game-time application to develop. Mental strength improves your performance, and you can train to be excellent. And mental strength training involves learning and practising mental skills that strengthen the ability to control thought, emotions, and performance so you can develop mental toughness and achieve peak performance.

Hypnosis is like a trance-like state in which you have heightened focus and concentration. You can unlock the natural ability within you, for example, get rid of limiting beliefs and reprogram your mind for success.

So, both mental training and hypnosis are proven tools for achieving your goals easier and quicker. Everyone should learn how to use these amazing tools. So to answer your question, of course, mental training and self-hypnosis have had a tremendous impact on my business. If it works for me and all my clients/customers, it will surely make a positive impact on you as well.

Do you have any projects or passions you want to explore for the future? 

YES, I am the founder of the Golden Code, which I will release this year. The Golden Code is how to unlock the secrets to success.

I am about to be the woman of my dream life, my higher purpose. I master my vibration and my energy. I choose to follow my true self. I have decided to live my life in joy, love, wealth, security, happiness, harmony, and even my clients, customers, and companies that I have worked with have mastered their energy. They have used my proven formula, “The Golden CODE.” I have the tools to help everyone. I want everyone to live a life of happiness, harmony, and wealth every day. I always say; “You have more strength than you think. I am the one who will give you the possibility to redesign your life to live the dream life you deserve. You will be trained live from The Golden CODE, the formula that I have created.”

I am a mental coach, a coach of the subconscious mind, and a mindstyle expert. I am also a wealth and mindset expert and advanced professional hypnotist. This is my passion, my life, and my love. I have been an entrepreneur and business owner in retail for 30 years now, and I know how to run and develop a profitable business. Today, I run leadership training, and I am a business development manager. I am also a property owner and I am building a retreat for those who want to manifest and attract what they have only dreamt about before. Why do I tell you this? There is nothing special about me, so if I can do it, you can do it. You just need the recipe of my proven formula, “The Golden CODE.” You will achieve what you desire after you have done “The Golden CODE”. Create your dream life, how to redesign your life, and how to achieve and live your life to the fullest, which is extremely important because you deserve to live the life you desire. This is amazing and fun, and you will be filled with love, happiness, gratefulness, and more positive things.








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