By Olivia Janssens
I used to believe that the harder I worked, the more successful I’d become. I focused on strategy, pushed through fatigue, and ignored my body’s signals. From the outside, I looked like a thriving entrepreneur. Inside, I was drained. What I didn’t know was that energy isn’t just important—it’s foundational to meaningful success. Many women I mentor show the same signs. They’ve followed strategies, hired coaches, and given their all—yet the success they long for remains out of reach. When I ask, “How’s your energy on a scale of 0 to 10?” I often see hesitation, even tears. It’s a question that touches something deeper. I know the feeling. I was there two decades ago. Back then, I spent 80% of my time on strategy and barely 20% on energy. Rest was crammed into weekends. But everything changed when I learned that sustainable success is 20% strategy and 80% energy. That shift reshaped my business and my life.
The Hidden Engine Behind Every Goal
Energy is more than stamina. It’s your emotional state, mental clarity, and spiritual alignment. Without the right energy, strategy doesn’t land. When your energy is aligned, success flows naturally.
“Your energy is your greatest resource. You lose nothing by taking care of it, but you can lose everything if you don’t.” — Oprah Winfrey
Here are three common blocks to energetic alignment:
- Wrong Frequency
You may consciously want success but subconsciously expect struggle. Like a mistuned radio, you can’t receive what you’re not aligned with. Negative thoughts, fears, and old beliefs distort your signal. The solution? Start thinking and feeling like the future version of yourself—confident, fulfilled, at ease. - Inner-Outer Identity Gap
You may present yourself as a leader but feel small inside. Until you align who you are with how you show up, you’ll send mixed signals. Tony Robbins says, “We get in life what we decide to be—not what we do.” True success starts with embodying your authentic identity. - Delaying the Now
We tend to see success as something in the distant future. But when it’s always “someday,” we send the message that we’re not ready. Energy works in the present. When you behave as if your vision is already true, life begins to respond.
You Are Energy—and So Is Your Business
Everything is energy. Your thoughts, emotions, and intentions shape your reality. High energy attracts opportunities. Low energy creates resistance. Think of people who light up a room—and those who drain it. You feel it, even if you can’t explain it.
Clients feel it too. If you radiate calm, joy, and purpose, they’ll be drawn in. If you’re exhausted or anxious, they’ll hesitate. You don’t have to be “on” all the time—but you do need to be intentional about your energetic presence.
Your Business Mirrors Your Inner World
Your results reflect your inner state. When you’re aligned, things move. When you’re not, even simple steps feel hard.
Instead of working more, start by tuning into your energy. What lifts you? What drains you? I track my energy like I track KPIs. Meditation, sound healing, and digital detoxes are now as important to my routine as team meetings or planning sessions.
From Awareness to Flow
Energy isn’t linear. It moves in cycles. You’re not built to be in peak performance mode 24/7. Like the tides or the moon, you’re meant to ebb and flow. Pushing against your rhythm leads to burnout. Honoring it creates sustainable momentum.
Begin to notice your patterns—how different days, cycles, or environments affect you. You’ll be amazed at how much easier life becomes when you work with your energy, not against it.
Energy Blocks = Business Blocks
Your body often carries signals that your mind ignores. Fatigue, headaches, or tension might reflect more than just “being tired.” Suppressed emotions and unspoken fears settle in the body. If left unaddressed, they build up and eventually force your attention—through burnout, illness, or stagnation.
This is why energy work is business work. When your energy is clear, your messaging sharpens, your decisions align, and your brand becomes magnetic.
You Are a Mirror for Your Clients
The inner work you do reflects in your outer impact. Your clients sense your energy. They respond to how you show up. When you do your own healing and alignment, you become a powerful example—and that’s what draws others to you.
You don’t just sell a service. You embody a transformation. Your energy either inspires or repels. And when you’re aligned, you attract without effort.
Why Energy Alignment Is Non-Negotiable
You can’t build a purpose-driven business on exhaustion. Strategy alone won’t carry you if your energy is out of sync. Begin each day not with your task list, but with this question: “Where is my energy?” Build from there.
This doesn’t mean perfection. It means presence. Choose how you show up. Be intentional with your thoughts, your focus, your boundaries.
Because when your energy is aligned, you magnetize everything meant for you.
“We get in life what we decide to be. Not what we do.” — Tony Robbins
