In a world where wellness trends come and go, one woman is proving that true health isn’t about the latest diet or supplement—it’s about understanding your body at its core. As the visionary founder and CEO of SNiP Nutrigenomics, Kim Ressler, is pioneering a new era of personalized wellness, using genetic science to help women and families make smarter, more effective health decisions. What began as her personal quest to heal has evolved into a global mission: to empower people to decode their DNA, align their nutrition with their body’s unique needs, and thrive from the inside out.

What led you to discover nutrigenomics, and how did it change your approach to health?

I discovered nutrigenomics after years of searching for answers about my own health. Learning that our genes reveal how our bodies respond to nutrients completely shifted my perspective. I realized that true wellness isn’t about following trends—it’s about understanding your body’s unique blueprint and giving it exactly what it needs to thrive.

After years of struggling with your health challenges, what was the breakthrough moment that pointed you in a new direction?

My breakthrough came when I finally looked beneath the surface and asked why my body wasn’t responding the way it should. Through genetic testing, I discovered several gene variants that affected how I processed key nutrients. That moment was life-changing—it gave me both the science and the hope to rebuild my health from the inside out.

How would you explain nutrigenomics to someone who’s never heard of it before?

Nutrigenomics is the science of how your nutrition and your genes interact. It helps us understand how our DNA influences the way we metabolize vitamins, detoxify, and respond to stress or inflammation. Simply put, it’s using your genetic map to design a personalized plan for feeling your best.

What inspired you to start SNiP Nutrigenomics, and what impact do you hope it makes in the world?

I started SNiP Nutrigenomics to make the same life-changing insights I experienced accessible to everyone. I’m proud to be building one of the most innovative health companies in the world—one that helps women and families take charge of their well-being through a single, affordable solution. My hope is to empower people to live longer, stronger, and more vibrant lives.

What are some common misconceptions people have about using nutrition to support their genetic makeup?

A common misconception is that nutrition is one-size-fits-all—it’s not. What works for one person may not work for another, and our genes often explain why. Once you understand your genetic tendencies, nutrition becomes less about guessing and more about aligning with what your body truly needs.

Why do you believe nutraceuticals are often a better path than pharmaceuticals for long-term health?

Pharmaceuticals can be lifesaving, but they’re primarily designed to manage symptoms—not address root causes. Nutraceuticals, when guided by genetic insight, help support the body’s natural processes so it can restore balance on its own. For long-term wellness, that approach is both empowering and sustainable.

How has your role as a mother shaped the way you think about health, wellness, and prevention?

Motherhood changed everything for me. When I became responsible for more than just my own health, prevention took on a whole new meaning. I want my children to grow up knowing their bodies aren’t problems to fix but systems to support—and that knowledge is the most powerful form of self-care.

What’s been one of the most rewarding moments in your journey as a founder and CEO?

The most rewarding moments are hearing from customers whose lives have been transformed—the woman who finally has energy again, the parent who sees their child thriving, the practitioner who says SNiP has changed the way they care for patients. Those stories remind me why I started this journey and fuel me every single day.

What advice would you give to someone who’s feeling frustrated with their health and looking for answers?

Don’t give up. Your body is always communicating with you—you just need the right tools to understand what it’s saying. Start by learning about your own biology. Once you do, you’ll stop feeling at war with your body and start working with it.

What’s your big vision for the future of personalized wellness and genomic nutrition?

My vision is a world where personalized wellness isn’t a luxury—it’s the standard of care. We’re entering a new era of health where everyone can know exactly what their body needs to perform at its best. At SNiP Nutrigenomics, we’re proud to lead that movement—helping people redefine what’s possible for their health, one gene at a time.