Growing up in the heart of Florence, Erika Ferrati was immersed in a city that celebrates beauty, history, and culture. These early influences not only shaped her appreciation for aesthetics but also laid the foundation for her successful real estate career. Now, as the founder of DimorEtica, Erika blends her unique background in journalism with her deep love for Tuscany’s properties, bringing a fresh, ethical approach to the luxury real estate market. In this interview, she reveals how Florence’s rich heritage continues to inspire her work and her journey in reshaping the real estate landscape.

What do you remember most about growing up in Florence, and how has it shaped who you are today?

Florence was my daily stage: a vibrant, cultured, intense city. Growing up surrounded by such beauty taught me to pay attention to detail, to respect history, and to value aesthetics. This deeply influences my work—especially when selecting or presenting a property. Every home tells a story, just like every corner of this city.

How did your background in journalism influence the way you approach your real estate business?

Journalism taught me structure, active listening, and the habit of looking beneath the surface. In my real estate business, I approach each property like a feature story: I want those reading a listing or viewing a photo to feel the deeper value of that place—not just see the square footage.

What inspired you and your husband to start a real estate company—and what has the journey been like?

We felt the need to offer a more ethical, tailored, and quality-driven approach. That’s how DimorEtica was born. The journey has been intense but incredibly fulfilling. Each client, negotiation, and challenge has helped us grow. Recently, we launched Professione Aste – Luxury Auction, a project that blends training and consulting in a niche that holds great potential: judicial auctions of high-end properties.

Managing properties, auctions, and luxury listings sounds intense—how do you stay grounded through it all?

Through careful organization, and by cultivating gratitude for the work I do. Writing, cooking, and meditation are essential practices that keep me centered. And above all, it’s the human connection that grounds me—that’s truly the heart of this profession.

What do you enjoy most about working in Florence and Tuscany’s real estate market?

The variety. Moving from a historical apartment in central Florence to a countryside villa in Chianti is a privilege. Each property has a strong identity, as do the clients seeking them. The market here is demanding, but it’s also rich in opportunity and inspiration—especially in the luxury and auction segments.

What led you to explore the world of judicial auctions, and why do you think it’s important for investors to consider?

The desire to offer clients a real alternative outside the traditional market. Judicial auctions, if approached with the right knowledge, can be an extraordinary opportunity to invest in luxury at favorable conditions. With Professione Aste – Luxury Auction, we guide both clients and professionals into this world—often seen as complex, but full of potential.

Outside of work, how do writing, cooking, and meditation help you stay creative and balanced?

Writing helps me process and organize my thoughts. Cooking is my way of caring for others. Meditation brings me back to the present. These practices are essential to recharge and maintain clarity—especially in a profession where mental energy is constantly in demand.

What has been one of the most meaningful lessons you’ve learned through your business journey?

That transparency always pays off. Even in challenging times, staying true to your values makes all the difference. Trust is the most valuable currency in this business.

How do you define success today—both professionally and personally?

Success, to me, is having the freedom to work according to my values every day. It’s seeing happy clients, motivated collaborators, and being able to balance that with personal fulfillment. It’s about balance more than milestones.

If you could give one piece of advice to women looking to build something of their own, what would it be?

Don’t wait for everything to be perfect before you begin. Perfection is an illusion—courage is real. Surround yourself with people who support you, invest in learning, and trust your instincts. Even in auctions, even in luxury, even in markets traditionally dominated by men—there’s space for strong, conscious female leadership.