by Wordran Naa Wilson

From Ghana to Japan, the UK, Switzerland, and now Italy, I’ve learned that home is more than a place — it’s a source of strength you take with you. That insight has shaped my journey as a businesswoman and fuels my passion for helping other women build across cultures.

Why Diasporan Women Have an Edge

Women in the diaspora are natural innovators. We learn to blend heritage with opportunity, weaving together insights from different markets. This adaptability helps us launch ventures that speak to a wider audience.

Understanding cultural dynamics is vital. As Erin Meyer explains in The Culture Map, a single “yes” can mean very different things depending on where you are. Entrepreneurs who master this nuance can negotiate, lead, and expand with confidence.

Practical Insights for Women in Business

Here are three takeaways that have guided me through multiple markets:

Listen for hidden meaning

Pay attention to context as well as content — especially in negotiations or partnerships.

Shape your leadership to fit

A style that resonates in one country may need refining in another. Flexibility builds credibility.

Choose the right trust-building path

Some cultures value measurable results first; others prioritise relationships. Identify what matters before you pitch, hire, or collaborate.

Build, Belong, and Grow

Running a business across borders isn’t easy, but it’s deeply rewarding. Women who embrace their cultural roots while staying open to new environments can design enterprises that thrive globally.

To every reader of The Business Woman Today: don’t wait for ideal conditions. You already have the tools — your experience, perspective, and resilience. Carry them proudly, and build wherever you are.